Lucky Charms / Chase for the Charms

A augmented reality hunt for the pot of gold at the end of the rainbow

Behold the power of the Purple Horseshoe. Unleash the magic of the Blue Moon. Lucky's Charms have landed in your world. This app combines augmented reality with first person video to immerse you in an epic Chase for the Charms. Collect all 8 Charms for the chance to win cool prizes, including a real, yes a real, pot of gold. If you love Lucky Charms the cereal, you'll love the adventure that brings Lucky's magical Charms to life. But don't be fooled. This app may be for kids at heart, but it's definitely not for kids.

And here's a movie trailer we made for the campaign.

Role: Creative Direction
Created in partnership with Droga5