Google / YouTube’s Awesome Stuff Week

Revolutionizing the way people shop for products online.

We worked with Google to launch their new YouTube shopping feature. With YouTube becoming the place to research products, we went straight to the experts and created Awesome Stuff Week—a shopping festival featuring the best YouTube Creators sharing their favorite stuff.

We capitalized the year’s peak shopping spikes: Fashion Week, Gadget Week, Black Friday and the Holidays. And with Google’s new shopping feature integrated, viewers could purchase stuff directly from an ad in the YouTube video.

To promote it we got four of the hottest YouTube Creators to star in a fake appraisal show where their favorite products were evaluated by our Awesomeness Appraiser—viewers could also shop the videos.

Viewers loved it, and YouTube creators deepened their relationships with their fans. Together this made a huge, positive buzz with over 140M social impressions.

Role: Creative Direction
Created in partnership with Droga5