The North Face / The City Is Calling

May 13

Exploring the music landscape.

The North Face gear is made for more than just exploring the outdoors. For their #TheCityIsCalling campaign, which focused on Urban Exploration, the client was looking to create some inroads with the music space.

For this project we connected The North Face with some exceptional rising musicians and executed a photo shoot featuring their Cryos 2017 Winter Collection at SXSW to push out as social content.

Featured artists: Ari Lennox, Tei Shi, and Marian Hill