Silver Oak / Holidays

Making our wine the life of the party.

This high-end wine brand historically ran straight-forward ad campaigns—simple product images with minimal propping. For the winter holidays their new marketing director was ready to shake things up and wanted a marketing partner to help them explore where their brand could go visually. 

Our goal was to create a collection of content that made people feel like this was the wine to give the hip, selective wine lover in their life.

Our campaign captures the Silver Oak wine and gift sets placed amidst the action of an aspirational holiday party. The art direction embraces rich jewel tones. Props feels youthful, lived-in and energized. And the camera takes on a voyeuristic POV making the viewer feel like they are peering into an intimate soiree. 

Role: Creative Direction
Project managed and executed with a full team at BASIC®