Levi’s / Khalid Collaboration

Cultures unite to promote the comeback of a classic pant.

For this campaign, we converged the perfect blend of Levi’s and Khalid to create a collection of content that would appeal to both audiences and help promote the XX Cargo and XX Chino pants. The creative direction for this campaign captures a “day in the life” of Khalid in the Hollywood Hills, featuring some of his favorite people and things. 

Role: Creative Direction
Created in partnership with AKQA