Target / Lilly Pulitzer Launch

A Palm Beach extravaganza for all.

The Lilly Pulitzer brand has long been synonymous with the flair and pomp that is at the heart of Palm Beach Culture. To celebrate the launch of Lilly’s new Target line, we needed to translate that glamor and exclusivity to a national audience who may not be as familiar with that Palm Beach lifestyle. So we threw an elaborate gala with a very Palm Beach flair that Lilly herself would have approved…with a twist of course ;)

The party featured appearances from famous faces like model Alek Wek, actor Chris Noth, and former NBA player Nick Young, but was not just exclusive to Palm Beach socialites. Everyone was welcome—from anywhere.

We created an immersive mobile experience that brought that Palm Beach vibe to wherever you were. The virtual party was also shoppable, showcasing items from Target’s entire Lilly Pulitzer collaboration with exclusive offers.

Role: Concept
Created in partnership with Chandelier Creative