Michaels / The Make Off

May 16

Fueling the passion for crafting with high stakes entertainment.

Makers in the arts and crafts space share a strong sense of community. To strengthen their connection to this engaged audience, Michaels Arts & Crafts needed a way to celebrate all the makers and DIY enthusiasts out there and show them when it comes to anything “arts & crafts” they mean serious business. To tap into this community we created The Make Off, a high-stakes competition series where some of the most well known celebrities and icons got a chance to tap into their “inner maker”.

This competition series, hosted by Busy Philipps, launched with Snoop Dogg making Holiday Ornaments. In each episode a different celebrity would face off with Busy to compete for the coveted Maker’s Cup. Episodes featured crafting challenges that mirrored the retail season.

The Make Off studio hosted a string of well known celebrities and entertainers including Rob Lowe, Gene Simmions, Wiz Khalifa, Wanda Sykes, Mel B, John Stamos, Nick Cannon, Neil Patrick Harris, Lil John, Jason Biggs, Rob Gronkowski, Clay Matthews, Brie & Nikki Bella, and Benji & Joel Madden.